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The CEI Women's Business Center

Nailing Your Niche

Jul
19
2022
Tue 10:00 AM to 12:00 PM
Online
Topic: Marketing and Sales

Start narrowing your focus and skillset, become KNOWN as a specialist, and accelerate the growth of your business!

In this 2-hour Workshop, Brand Strategist Mallika Malhotra will help you understand the basics of a niche strategy and why it's important, discover the risks of bland branding, learn the business benefits of becoming a specialist, build a stand out brand, and formulate your brand positioning statement.

Join this small group of woman-owned brands to develop your business niche, get more specific on what you offer and who you are selling to. This workshop will help you strategize, get more focused, and differentiate your brand to become more memorable, referable, and profitable.

This program is only open to Maine-based female identifying entrepreneurs who are in-business.

Register Today!


Fee: No Cost


Association of Women's Business Centers

U.S. Small Business Administration

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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